A website is an essential asset for your event. Among other things, its main purpose is a source of vital information such as ticket information, transportation and FAQs. Event Generals marketing team can design an eye catching website for your event providing exceptional value to your audience and event partners.

Social Media should be fun and a great way to interact with your target audience. Event Generals will ensure you are sending the right message and engaging with your followers on a regular basis. Frequency and quality are your best friends when it comes to promoting your event. Prioritise it, use hashtags and schedule!

Email Marketing or EDM’s are a great way to engage with your audience on a regular basis. You are also 70% more likely to engage with your email audience than your social media audience. Event Generals specialise in Email marketing and can create engaging email templates with quality content to grow and maintain a loyal database.

Data Capture has become a commonly used and commonly accepted way of communicating with attendees and businesses through your digital assets, such as websites, social media and email. It is also an extremely useful tool for promoting events, products and services to your audience in the future. Event Generals are well versed in data capture techniques and post promotion tips.

“If there’s no photo…did it really happen?”

Photography & video helps narrate your event to those who couldn’t make it or those who want to go in the future. They spread the word about your event and is a vital ingredient that Event Generals strongly suggests to include in your budget.

It goes without saying that graphic design is one of the most important parts of event marketing and promotion. We cannot stress enough the importance of good quality, on brand graphic design that represents your event to the best of its ability. Event Generals have a team of experienced and passionate graphic designers who love bringing brands to life.

Imagine attending an event of 20,000 people and not knowing where the toilet is, or worse….the bar!

Event signage communicates on mass for you. Event Generals will provide a thorough signage plan including a checklist of requirements, ideas/concepts, design and production.

Print is not dead when it comes to events. Patrons feel a sense of belonging when they enter a festival or conference and receive a glossy event program. “Brand in hand” is a good thing. Event Generals can provide program templates, content suggestions and graphic design as well as distribution channels for pre-event promotion.

“It’s not just a t-shirt”.

Custom event merchandise extends your brand value well beyond the day(s) of your event. It’s a great way to spread the word about your event and best of all, it serves as a significant source of extra revenue. Imagine a festival with 10,000 people and just 10% purchase a $50 t-shirt. Do the math…