Sponsorship & Activations

  • Beach scene with blue umbrellas, striped chairs, rocky sand, and lush green trees in the background. Part of a colorful ice cream or soda container is visible on the left side.

    sourcing & lead generation.

    Sponsorship is an essential component of an event. It helps increase credibility, prestige and public image as well as raise much needed financial support. Like any form of sales and marketing, there are strategic ways to reach and attract suitable sponsors for your event.

    Event Generals specialise in sponsorship acquisition and management and will assist you in research, wish lists, create a valuable and compelling sponsorship proposal that identifies the tangible assets you can offer a business, brand or product. We also secure the deal and activate the sponsorship deliverables outlined in the sponsorship contract.

  • A man wearing a blue knit cap and black jacket holding a pink Hydro Flask bottle at an outdoor market or event, with another man in background smiling and wearing a cap and a navy jacket.

    negotiation & acquisition.

    The negotiation process is vitally important and one Event Generals has plenty of experience in. A key component of sponsorship negotiation is to find out what makes your customers tick. Is it access to a new audience database, is it the opportunity to put ‘brand in the hand’ or is it credibility to be associated with an event that has a good reputation and one that meets the sponsors values?

    Either way, understanding your sponsors goals, objectives and motivations is important in finding suitable sponsorship opportunities for your customers.

  • Beach scene with white tents lining the sandy shore, people walking and sitting, some under umbrellas, with a backdrop of green trees and a bright blue sky.

    delivery & execution.

    You’ve done the hard yards, signed up some great strategic partners and now it’s time to deliver.

    Execution covers the contractual obligations set out in a mutually signed agreement, pre-event.

    What you do from here, counts the most. A successful event sponsorship is measured by the success or failure of what has been agreed with your sponsor. Event Generals have the experience and the team to ensure your event partners are happy and see their investment as a success.

MORE INFO SPONSORSHIP

Brand Activation.

It all begins with an idea. Maybe you want to launch an event or a new event venue. Maybe you want to create something your attendees can engage with, or maybe you want to attract a new audience by doing a promotion. Whatever it is, the way you tell your story through an event activation is a great way to provide your partners with great value.

Here are just some of our most recent unique event activations.

  • Pop-up Beach Bar.

    A 10 day pop-up beach bar complete with draft beer, wine, cocktails, tunes and chill outs after a day at the beach.

    Beach scene with tents, a crowd of people, palm trees, and a hilly residential area in the background under a clear blue sky.

  • Forever Frothing Gage Roads Brewing

    Official Festival Party hosted at the Rails in Byron Bay with The Terry’s as our headliner.

    A lively concert with a band performing on stage and an energetic audience dancing and enjoying the music. The stage features musicians playing guitars, drums, and singing, with a bright orange banner in the background.

  • SurfAid Fundraiser

    Raising money for an amazing charity. We set up a bar on the beach and raised over $15,000 for the SurfAid cause.

    Four people sitting on a wicker sofa and chairs, in front of a blue surf organization banner, in a tent with large green plants. The man on the far right is speaking into a microphone while smiling, the woman next to him is smiling, the woman next to her is looking down, and the woman on the far left is squinting or laughing.

  • Morning of the Earth - 50th Anniversary

    The 50th anniversary of the Morning of the Earth surf film by Albert Falzon at The J Theatre

    Two men sitting on stage in discussion, holding microphones, with a large screen behind them displaying a colorful circular image resembling a galaxy or cosmic scene, and an audience watching.

  • Hydro Flask WSL Activation

    Event Generals assisted Hydro Flask at the 2022 WSL Bells Beach. We managed the entire operation from staff to display.

    Display of Hydro Flask water bottles and mugs in various colors at a promotional booth, with a large Hydro Flask banner featuring a smiling group of friends taking a selfie in the background.

  • Vissla Cosmic Creek

    A new surf contest concept known as the Cosmic Creek. Unconventional surf contest riding boards created in the 70’s & 80’s.

    A sandy beach with surfboards laid out in the foreground, several people holding surfboards near a tented booth, and a partly cloudy sky overhead.

  • Chiggys Skate Fest.

    A custom-made mini ramp built on a flat bed trailer that folds out to create an 8x6m ramp perfect for skaters of all ages and abilities.

    Young boys wearing helmets skateboarding on a ramp while an adult monitors nearby, with green trees and a cloudy sky in the background.

  • Creators & Innovators

    The very best surfboard shapers of today and yesteryear all in the same room together for a night at the museum.

    A large group of people attending an indoor event, with some standing and some seated, in a room decorated with surfboards on the walls.

  • Sirromet Wines International Women's Day

    Wine, sun and art at the beach in Noosa.

    A woman receiving a glass of champagne from a staff member at an outdoor event with umbrellas, palm trees, and a building in the background.

  • Noosa Surfing Dog Championships.

    An annual event that see’s surfing dogs tackle the waves with their owners in a friendly competitive format.

    People and dogs at a beach event, with surfboards and palm trees in the background, under a clear blue sky.
MORE INFO BRAND ACTIVATION