Sponsorship is an essential component of an event. It helps increase credibility, prestige and public image as well as raise much needed financial support. Like any form of sales and marketing, there are strategic ways to reach and attract suitable sponsors for your event.

Event Generals specialise in sponsorship acquisition and management and will assist you in research, wish lists, create a valuable and compelling sponsorship proposal that identifies the tangible assets you can offer a business, brand or product. We also secure the deal and activate the sponsorship deliverables outlined in the sponsorship contract.

The negotiation process is vitally important and one Event Generals has plenty of experience in. A key component of sponsorship negotiation is to find out what makes your customers tick. Is it access to a new audience database, is it the opportunity to put ‘brand in the hand’ or is it credibility to be associated with an event that has a good reputation and one that meets the sponsors values?

Either way, understanding your sponsors goals, objectives and motivations is important in finding suitable sponsorship opportunities for your customers.

You’ve done the hard yards, signed up some great strategic partners and now it’s time to deliver.

Execution covers the contractual obligations set out in a mutually signed agreement, pre-event.

What you do from here, counts the most. A successful event sponsorship is measured by the success or failure of what has been agreed with your sponsor. Event Generals have the experience and the team to ensure your event partners are happy and see their investment as a success.